EasyStore Review: The Best Malaysian Ecommerce Platform?

EasyStore was built in Malaysia, for Malaysian sellers — and that distinction matters more than you might think.

When you are choosing an ecommerce platform in Malaysia, the conversation usually starts and ends with Shopify. But Shopify was built for the US market. Its pricing is in USD. Its marketplace integrations require expensive third-party apps. Its support team is in North America. For a Malaysian seller running a small business from Petaling Jaya or Johor Bahru, these are real friction points — not minor inconveniences.

EasyStore takes a different approach. Built in Penang, priced in Ringgit, with native Shopee and Lazada integration, local payment gateways, and a support team you can reach during Malaysian business hours. But does “built for Malaysia” mean it is actually good? This review covers everything you need to make that call.

EasyStore at a Glance

• What it is: A Malaysian-built ecommerce platform for creating an online store with built-in marketplace integration
• Who it is for: Malaysian sellers who want to sell on their own website AND marketplaces like Shopee and Lazada from one dashboard
• Price range: RM 59 to RM 239/month
• Markets available: Malaysia (primary), Singapore, Indonesia, Philippines, Thailand
• Our rating: 8/10 for Malaysian sellers

Key Features

Omnichannel Selling from One Dashboard

This is EasyStore’s strongest selling point. You manage your own website, Shopee store, Lazada store, and even your physical retail POS from a single dashboard. When a product sells on Shopee, your website inventory updates automatically. When you add a new product, it can be pushed to all your sales channels at once.

Why this matters: most Malaysian sellers sell on multiple channels. If you run a Shopee store and want to add your own website (or vice versa), EasyStore lets you do both without juggling separate systems. With Shopify, you would need third-party apps like CedCommerce (RM 50-200/month) to get the same Shopee sync.

Malaysian Payment Gateway Integration

EasyStore supports every major Malaysian payment method out of the box:

• FPX online banking — through SenangPay, Billplz, Revenue Monster, or iPay88
• Credit and debit cards — Visa, Mastercard
• E-wallets — GrabPay, Touch ’n Go eWallet, Boost (via supported gateways)
• EasyStore Payments — their own payment processing solution with competitive rates

Setup is straightforward. Apply for your chosen payment gateway, complete KYC verification (3-5 business days for most Malaysians with SSM registration), and connect it to your EasyStore dashboard.

Website Builder and Templates

EasyStore offers around 40 free themes and a drag-and-drop website builder. The templates are clean and mobile-responsive — nothing award-winning in terms of design, but perfectly functional for a product-based ecommerce store.

The editor is simpler than Shopify’s. If you have never built a website before, this is a plus — there are fewer options, which means fewer ways to get confused. If you are a design-focused seller who wants pixel-perfect control, you might find it limiting.

Customisation is possible through HTML and CSS editing, but the template ecosystem is much smaller than Shopify’s (which has thousands of themes, both free and paid).

Shipping Integration

EasyStore integrates with Malaysian shipping providers including:

• Pos Laju — Malaysia’s national courier, most affordable for domestic shipping
• J&T Express — popular for ecommerce with competitive rates
• DHL eCommerce — good for cross-border shipments
• EasyParcel — shipping aggregator that compares rates across multiple couriers

You can set shipping rates by weight, location, or flat rate. The platform also supports self-pickup for sellers with physical locations.

Inventory Management

EasyStore handles inventory across all your sales channels. When you sell a product on any channel, stock updates everywhere. You can set low-stock alerts, track inventory by variant (size, colour), and view stock reports.

For a small to medium-sized seller with a few hundred SKUs, this works well. If you are managing thousands of SKUs or need advanced warehouse management, you will likely outgrow EasyStore’s built-in tools and need a dedicated inventory system. Our sister site covers inventory management software options that integrate with ecommerce platforms.

Analytics and Reporting

Basic but functional. EasyStore provides sales reports, traffic analytics, customer data, and channel performance comparisons. You can see which of your sales channels performs best and which products drive the most revenue.

It does not match Shopify’s depth of analytics or its integration with advanced tools like Google Analytics 4. For most beginners, EasyStore’s built-in reports cover what you need.

Pricing

EasyStore prices in Malaysian Ringgit — no exchange rate surprises on your credit card statement.

Hidden costs to watch for:

• Payment gateway processing fees: 1.5-3% per transaction (this is standard across all platforms)
• Premium themes: RM 150-400 (most sellers use free themes)
• Custom domain: free for the first year on annual plans, then approximately RM 50-80/year

Compared to Shopify:

• EasyStore Lite (RM 59) vs Shopify Basic (approximately RM 139) — EasyStore is 57% cheaper
• EasyStore Standard (RM 119) includes marketplace sync that costs RM 50-200/month extra on Shopify
• Total first-year cost for EasyStore Standard: approximately RM 1,428. Total for Shopify Basic + marketplace app: approximately RM 2,268-4,068.

Pros and Cons

Pros:

• Priced in RM — no USD exchange rate fluctuations
• Built-in Shopee and Lazada integration at no extra cost
• Local customer support team (Malay and English, Malaysian business hours)
• Simple, beginner-friendly interface
• Competitive pricing for Malaysian small businesses
• FPX and Malaysian e-wallet support through local gateways
• SSM-friendly — designed for Malaysian business registration requirements

Cons:

• Smaller template library compared to Shopify (around 40 vs thousands)
• Fewer third-party apps and integrations
• Less powerful design customisation tools
• Weaker international selling capabilities
• Analytics and reporting are basic compared to Shopify
• Not ideal for sellers planning to scale beyond Southeast Asia

Who Should (and Should Not) Use EasyStore

Use EasyStore if you:

• Are a Malaysian seller focused on the Malaysian (or SEA) market
• Want to sell on Shopee or Lazada AND your own website from one dashboard
• Prefer pricing in RM without exchange rate risk
• Want local support you can contact during your business hours
• Are starting your first online store and want the simplest path to selling
• Have fewer than 1,000 SKUs

Do not use EasyStore if you:

• Plan to sell primarily to US, European, or other non-SEA markets
• Need a large ecosystem of third-party apps for advanced functionality
• Want extensive design customisation and premium themes
• Are scaling to high volume (10,000+ orders/month) and need enterprise-grade tools
• Need advanced marketing automation, loyalty programs, or complex discount rules

Alternatives to Consider

• Shopify — the global standard. Better for international selling, larger app ecosystem, more design options. Costs more and lacks native marketplace integration.
• WooCommerce — free and open source, runs on WordPress. Maximum flexibility but requires technical knowledge for hosting, security, and maintenance. Best for sellers with web development experience.
• Shopee and Lazada only — if your primary goal is marketplace sales and you do not need your own website yet, skip the platform entirely and start selling directly on marketplaces. Zero monthly cost.

For a broader comparison, see our best ecommerce platform for Malaysia guide.

Our Verdict

EasyStore is the best ecommerce platform for Malaysian sellers who want to sell across multiple channels without spending Shopify-level money. Its killer feature — built-in Shopee and Lazada integration — solves the exact problem most Malaysian sellers face: managing a website and marketplace stores from one place.

It is not the most powerful platform. It is not the most customisable. It does not have the largest ecosystem. But it was built for your market, priced for your budget, and designed for how Malaysian sellers actually operate.

If you are a Malaysian beginner starting your first ecommerce business, EasyStore is the platform we recommend trying first. Start on the Lite plan (RM 59/month), add your products, connect your Shopee store if you have one, and test the waters. You can always upgrade to Shopify later if you outgrow it — but many Malaysian sellers find that EasyStore gives them everything they need.

If you are comparing platforms more broadly, our best ecommerce platform for Malaysian sellers guide compares EasyStore against Shopify, WooCommerce, and other options side by side. And if you are just starting your ecommerce journey, start with our how to start an online business in Malaysia guide — it covers everything from SSM registration to your first sale.