You want to sell on Lazada Malaysia.
Good timing. Lazada is one of Malaysia’s top two online marketplaces alongside Shopee — and registering as a seller costs nothing. Getting your first store live takes about 20 minutes. Here is every step, in order.
What You’ll Need
Before you start, have these ready:
- Malaysian phone number — your account login and OTP verification
- Email address — for order notifications and account updates
- MyKad (IC) or passport — for identity verification
- Malaysian bank account — to receive payouts from your sales
- Shop name idea — something short that reflects what you sell
- At least one product ready — you need this to complete your first listing
Estimated time: About 20 minutes to complete registration and publish your first product.
Step 1: Go to Lazada Seller Center
Open your browser and go to sellercenter.lazada.com.my. This is Lazada Malaysia’s official seller portal — everything you need to register, list products, manage orders, and receive payments happens here.
On the homepage, click “Start Registration” or “Become a Seller”. This takes you to the sign-up flow.
You can also access Seller Center through the Lazada Mobile app on Android or iOS. Both routes lead to the same registration process.
Step 2: Choose Your Account Type
Lazada Malaysia offers two seller account types. Pick the one that matches your situation now:
| Account Type | Who It’s For | What You Need |
|---|---|---|
| Individual Seller | Personal sellers, side hustlers, beginners | MyKad or passport, phone number, personal bank account |
| Business (Corporate) Seller | Registered businesses, brands, companies | SSM certificate, company documents, corporate bank account |
Most beginners start with an Individual account. You can sell immediately without a registered company. If you later register your business with SSM, you can upgrade to a Corporate account — which unlocks higher selling limits and displays a verified business badge on your store profile.
If you are registering as a Business seller, have your company registration number from SSM ready before continuing.
Step 3: Verify Your Phone Number
Enter your Malaysian mobile number, including the country code (+60). Lazada sends a 6-digit OTP to that number via SMS. Enter the OTP to confirm your number and create your account password.
Your phone number becomes your Lazada seller account login. Use a number you will have long-term access to — changing it later requires identity re-verification.
Already have a Lazada buyer account? If your phone number is already linked to a Lazada buyer account, the platform will recognise it and ask whether you want to activate seller access on the existing account. Click confirm and you skip the fresh sign-up steps.
Step 4: Fill in Your Personal Details
After phone verification, Lazada asks for:
- Full name (must match your MyKad exactly)
- Email address (for order notifications and account recovery)
- Home or business address
These details link to your seller identity. Lazada uses your full name for identity verification and payout checks. Any mismatch between the name you enter here and your bank account name will delay payout approval later.
Step 5: Upload Your MyKad for Identity Verification
Lazada requires photo ID to verify your seller identity. For Malaysian sellers, this means uploading a clear photo of your MyKad (front and back). Non-Malaysian residents can use a valid passport instead.
Upload instructions:
- Take clear, well-lit photos of both sides of your MyKad
- Make sure all four corners of the card are visible in each photo
- Avoid glare — natural light works better than a flash
- Upload in JPG or PNG format when prompted
Lazada reviews ID submissions and typically approves them within 1 to 3 business days, per Lazada’s official seller documentation. Until your identity is verified, your product listing count and payout withdrawal amounts are restricted.
Step 6: Add Your Malaysian Bank Account
To receive payouts from your Lazada sales, connect a Malaysian bank account in Seller Center. Navigate to Finance > Bank Account and click Add Bank Account.
Enter:
- Bank name (select from the dropdown — major Malaysian banks supported include Maybank, CIMB, Public Bank, RHB, and Hong Leong Bank)
- Account number
- Account holder name (must match your registered seller name exactly)
Lazada processes payouts on a regular schedule after orders are completed and confirmed. Your payout balance accumulates in your Seller Center dashboard until the release date. Check upcoming payout dates under Finance > My Earnings.
One rule that trips up new sellers: your bank account holder name must match your seller name exactly. “Ahmad bin Abdullah” on your IC but “Ahmad Abdullah” on your bank account will fail verification. Double-check both before submitting.
Step 7: Set Up Your Shop Profile
Your shop profile is the first thing buyers see when they visit your store. Go to My Shop > Shop Profile in Seller Center and complete these fields:
Shop name: Choose something 4 to 20 characters that reflects your products. This is difficult to change after your store starts getting reviews — you need a Lazada support request to change it. Good examples: “TechDropMY”, “LittleOnesKL”, “NaturalHomeMY”.
Shop description: Write 1 to 2 clear sentences: what you sell and who your products are for. Example: “Handmade rattan baskets crafted in Kelantan, shipped nationwide within 2 business days.”
Shop logo: Upload a clear logo or product image in square format (1:1 ratio). This displays next to your shop name across the platform.
A complete shop profile improves your visibility in Lazada search results and builds buyer trust before they even look at your products.
Step 8: List Your First Product
With your account set up, publish your first product. Go to Products > Add New Product and complete each field:
- Product title — be specific. “Men’s Slim Fit Cotton Chinos — Navy Blue, Sizes 28 to 36” beats “Men’s Pants”. Include the key features and specifications buyers search for.
- Category — pick the most accurate category. Lazada’s algorithm uses this to surface your listing to the right buyers.
- Photos — upload at least 3 product photos. Square images (1:1 ratio) display best on mobile. Show the product from multiple angles against a clean, neutral background.
- Price (MYR) — your selling price in Malaysian Ringgit before any vouchers or discounts.
- Stock quantity — how many units you have available to ship.
- Shipping weight — the weight of the product plus packaging in kilograms. This determines the shipping fee shown to buyers at checkout.
Click Submit to publish. Your listing goes live in Lazada’s marketplace.
Your Lazada store is now live. That is your first milestone done.
For everything that comes next — choosing what to sell, planning your first-sale strategy, and deciding whether to stay marketplace-only or build your own store — our guide on how to start an online business in Malaysia covers the full picture.
If you also want to sell on Shopee, the process is similar. Read our step-by-step guide on how to register as a Shopee seller in Malaysia to set that up in parallel.
Common Mistakes New Lazada Malaysia Sellers Make
These are the issues that slow down new sellers most. Avoid them before they cost you time.
1. Name mismatch between IC and bank account Your bank account holder name must match your Lazada registered seller name exactly. A small difference — “Priya A/P Krishnan” on your IC versus “Priya Krishnan” on your bank account — will fail verification. Confirm both match before submitting.
2. Uploading unclear ID photos Blurry, glare-heavy, or cut-off IC photos cause verification delays. Lazada rejects unclear uploads and requires resubmission. Take photos in natural daylight, on a flat surface, with all four corners visible. Check the image is sharp before uploading.
3. Choosing a shop name in a hurry Generic names like “Online Shop KL” blend into search results and give buyers no reason to remember your store. Because changing your shop name requires raising a Lazada support ticket, take 10 minutes to choose a name that reflects your products before you register.
4. Entering the wrong shipping weight If your listed weight is lower than your actual parcel weight, buyers underpay for shipping. This creates complications with couriers during fulfilment. Weigh your product plus its packaging before entering the shipping weight field.
5. Skipping the shop profile completion Lazada’s search algorithm favours complete shop profiles. Sellers who skip the shop description, logo, and banner appear lower in results than competitors who take 15 minutes to fill everything in. Complete your profile before publishing your first product.
Frequently Asked Questions
How do I register as a Lazada seller in Malaysia?
Go to sellercenter.lazada.com.my and click ‘Start Registration’. Enter your Malaysian phone number and verify with OTP, fill in your personal details, upload your MyKad for identity verification, connect a Malaysian bank account for payouts, set up your shop profile, and list your first product. The whole process takes about 20 minutes.
Is it free to register as a Lazada seller in Malaysia?
Yes, creating a Lazada seller account in Malaysia is free. Lazada charges a commission fee on completed sales — the rate varies by product category, typically ranging from 1% to 8% per Lazada’s official seller documentation. There are no monthly subscription fees for standard Individual accounts.
What documents do I need to sell on Lazada Malaysia?
Individual sellers need a valid Malaysian IC (MyKad) or passport, a Malaysian mobile number, a valid email address, and a Malaysian bank account for payouts. Business (Corporate) sellers additionally need an SSM registration certificate and a corporate bank account in the company’s name.
Do I need SSM registration to sell on Lazada Malaysia?
Lazada allows Individual seller accounts without SSM registration. However, under Malaysia’s Registration of Businesses Act 1956, selling regularly for profit requires business registration with SSM. A sole proprietorship (Enterprise) registration costs RM 60 per year via ezbiz.ssm.com.my and takes about 30 minutes online.
How long does Lazada seller verification take in Malaysia?
Basic account setup takes about 20 minutes. MyKad identity verification is typically approved within 1 to 3 business days per Lazada’s official documentation. Bank account verification follows a similar timeline. Your selling limits are restricted until identity verification is complete.
Your Lazada store is registered and your first product is live.
The hard part is done. From here, focus on getting your first order — respond to buyer questions promptly, keep your stock quantity updated, and ship within Lazada’s promised timeframe to avoid order cancellations.
When you are ready to build your own online store alongside Lazada, our platform scorecard helps you find the right fit for your product type and budget. Free. Takes 2 minutes.